The Elizabeth Scott Community, a family owned and operated independent living, assisted living, and skilled nursing and rehabilitation facility, has launched a new website that is attractive, easy to navigate, and contains a great deal of information for visitors (www.elizabethscott.org).
“We’ve always received compliments from people who visited our previous website saying it was easy to use and to find the information they were seeking,” says Matt Bucher, Director of Marketing. “But it was time to update and freshen the site.”
Bucher says the design of the new website taps into Internet usage research that shows web visitors are now quite comfortable scrolling down on their screens to find the information they seek. “Mobile phones and tablets have changed people’s viewing habits, and those devices are designed to be scrolled. So we followed that pattern with our new website.” Research also shows people want to click to find things, so the site was designed with navigation tabs that are easy to find.
Elizabeth Scott’s new website is divided into five main sections: Where to Begin, Our Services, Our Community, Careers, and Contact. The Where to Begin section is a new addition to the site and features topics such as Which Level is Right?, Financial Considerations, Talking With a Loved One, and Help With the Transition.
The Our Services section covers the six main types of services that Elizabeth Scott offers: Independent Living, Assisted Living I, Assisted Living II, Skilled Nursing, Skilled Rehabilitation, and Respite Care. Our Community covers Elizabeth Scott’s family ownership history, explains how they are different from other facilities, provides information on the benefits they offer, and includes testimonials from residents and their family members.
“We made the Careers section prominent since it is a popular part of our website that job seekers focus on when looking for career opportunities,” says Bucher. The Contact page is the fifth and final navigation tab that allows visitors to contact Elizabeth Scott or to be contacted by a staff member.
“We are confident people will find our new site to be even easier and more informative than the site we’ve had in the past,” says Bucher.❦