When the experience and skill that comes with age can be combined with youthful agility, it’s a rare and priceless combination. This is exactly what the leaders of The Toledo Clinic say the long-time Toledo healthcare pacesetter has to offer.
At 90 years of age, The Toledo Clinic has a heritage to be proud of, but leaders say they’re not resting on their laurels. “We’re continually taking steps to build on our solid foundation—a 90-year commitment to serving our local community,” states Ian Elliot, MD, President of The Toledo Clinic.
With the recent introduction of a new color, logo, and tag line, The Toledo Clinic hopes to convey its ability to grow and improve while remaining focused on its foundation. Dr. Elliot says, “The Toledo Clinic has become one of the region’s most important healthcare providers. As our mission expands in scope and the market landscape continues to change, it’s important we communicate our progress in a modern, up-to-date way.”
The makeover of an identity
First impressions are powerful, and this is one reason why much thought goes into a brand’s identity. The Toledo Clinic’s identity makeover was no exception. Given the wide range of services the Clinic provides, the goal was to help convey the dynamic approach of the 185-independent physician group to providing leading-edge healthcare with a personal touch.
The new logo, designed by Thread Marketing Group, is built on several key foundations. The new color (red) conveys strength and determination and allows The Toledo Clinic to stand out in a local healthcare market dominated by seas of blue and green.
The icon in the upper left corner of the logo, which uses squares to symbolize all components of The Toledo Clinic—physicians, specialists, and locations—unites to form one entity with a common purpose. The squares also form a “T” and a “C,” a nod of respect to the previous logo.
The new tagline—“Choose Well. Feel Better.”—acknowledges that patients have choices in managing their care. Also, when they choose The Toledo Clinic, they’ll be working with medical professionals who are honored to help them achieve their personal best level of health while controlling costs.
“We remain committed to our core mission of quality, access, and value, which has been constant throughout our 90 years of operations,” says Dr. Elliot. “This new logo allows us to communicate that we are experienced with a rich history, and relevant in our community.”
The Toledo Clinic strengthens region’s medical education
The Toledo Clinic and Central Michigan University (CMU) began a new partnership in 2017 that renews the region’s connections with future physicians. CMU medical students now serve six-month rotations with established primary-care physicians in the Clinic. “We are very excited by this modern ‘apprenticeship’ in which medical students can work in a thriving practice and determine how private community medicine can fit with their plans,” states Henry Naddaf, MD, of The Toledo Clinic.
Toledo Clinic expands access to care
With access as a priority, this year The Toledo Clinic began operating two affiliated urgent care centers, offering both adult and pediatric services in Northwest Ohio. One is located at 6819 Spring Valley Drive in Holland, OH, and the other at 201 High Street in Bryan, Ohio.
In addition to the two new urgent care centers in 2017, The Toledo Clinic formed a clinical collaboration with The Little Clinic locations inside five Toledo-area Kroger stores. This gives consumers improved access to healthcare services with The Toledo Clinic network of more than 180 physicians.
The Toledo Clinic also offers the convenience of (satellite) offices across Northwest Ohio and Southeast Michigan, with a full complement of primary and specialty care physicians, outpatient surgery, and ancillary services.
Apparently, you’re never too advanced in age to benefit from a makeover. The Toledo Clinic is one 90-year-old that is improving with age—and looking sharp in the process.❦